Time: 9am - 1pm

Price: $415

Location: TBD, Sonoma County

In this half-day intensive course, we’ll dive into behind-the-scenes topics of how to run and scale a farmer/florist business. This class is for you if you:

• Have a thriving backyard cutting garden but want to turn it into a business

• Sell flowers already but want to diversify your income streams

• Want to add design work to your cut flower business

• Already run a farmer/florist business but want to gain some skills to set yourself up for longterm success

In this course we’ll cover:

• Prices, prices, prices….how to determine the value of your flowers and price accordingly!

• How to take a close look at a crop list and decide what to grow and what NOT to grow

• How to set financial goals for your business and work towards them

• How to evaluate new business opportunities and learn which ones to take on and which ones to walk right on by

• The wild world of expenses, and how to be smart and make sure you’re actually taking more money in than bleeding out

• Wedding pricing models, and how to price for profit in the wedding world

• …and more!

As always, here are our guidelines:

* Open to all levels, and we always foster a fun and supportive atmosphere.

* Light refreshments included.

* Class purchases are non-refundable. However if you find you can't make it, please by all means give your spot to a friend!

* Pre-registration required.

* Please dress for the sun and elements, wear sturdy shoes, and bring a full water bottle. We take hydration very seriously :)

* Class must have at least 4 people in order to run. In the rare case that this doesn't happen, we'll let you know with plenty of lead time, and offer either a refund or placement in a similar class when you're available.